Winning money is awesome. But as they say, “you can't win if you don't play.” So we encouraged people to play the Ohio Lottery. What’s more fun that that?
Super Lotto & Mega Millions TV - “It Could Happen”
Our challenge was to keep Super Lotto Plus relevant during the heralded arrival of Mega Millions–a multi-state game offering substantially higher jackpots. So we strategized their commonality; both games can make players millionaires. It’s simply a question of which day of the week they’d like to become one.
Super Lotto & Mega Millions In-Store Counter Cards
Platinum Payout TV - “Leprechaun”
Platinum Payout Radio - “Leprechaun”
Dreams TV - “Kids”
Dreams TV - “Teachers”
Dreams Print Campaign
Cash Blitz Radio - “Half Millionaire”
Summer Games TV - “Training”
Summer Games TV - “Winning”
Winners TV - “I Feel Happy”
