The challenge with McDonald’s is to create promotion-driven, local market advertising that delivers McDonald’s corporate production standards with significantly smaller budgets. In other words, perform McMiracles.

$3 Extra Value Meals TV - ”Speed Dating”

Hot & Cold McCafe TV - ”Slurp”

$1 Hotcakes TV - ”Mere Pancakes”

3-4-5 TV - ”Anthem”

Free Coffee Mondays TV - ”Monday Here”

Breakfast TV - ”All American”

3-4-5 TV - ”Super Good”

Daily Double TV - ”Ray Ray”

Radio

Outdoor, Transit, Trayliners & Print

Big Mac Event Social Video

55% of Millennials have never tried a Big Mac. What happens when they do? 71,000 views on Instagram and Snapchat in less than 3 hours, for starters.