The challenge with McDonald’s is to create promotion-driven, local market advertising that delivers McDonald’s corporate production standards with significantly smaller budgets. In other words, perform McMiracles.
$3 Extra Value Meals TV - ”Speed Dating”
Hot & Cold McCafe TV - ”Slurp”
$1 Hotcakes TV - ”Mere Pancakes”
3-4-5 TV - ”Anthem”
Free Coffee Mondays TV - ”Monday Here”
Breakfast TV - ”All American”
3-4-5 TV - ”Super Good”
Daily Double TV - ”Ray Ray”
Radio
Outdoor, Transit, Trayliners & Print
Big Mac Event Social Video
55% of Millennials have never tried a Big Mac. What happens when they do? 71,000 views on Instagram and Snapchat in less than 3 hours, for starters.