To help Cub Cadet stand out against John Deere, their arch-rival, I promoted a narrative of quality craftsmanship and innovation for this premium line of lawn equipment to both consumers and independent dealers. In television, I utilized a friendly, dealer spokesperson to introduce this completely redesigned line of tractors and extensions.
Consumer & Business-To-Business Print
Full Line TV - “Delivery Day”
Redesigned Series 2000 Tractors TV - “Diner”
Series 2000 Shaft Drive TV - “Monster Truck”
